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Japan: Advertising poster for Kosen Beer featuring a young woman, 1930s

Japan: Advertising poster for Kosen Beer featuring a young woman, 1930s

Between the end of the First World War in 1918 and the outbreak of the Pacific War in 1941, Japanese graphic design as represented in advertsing posters, magazine covers and book covers underwent a series of changes characterised by increasing Western influence, a growing middle class, industrialisation and militarisation, as well as (initially) left wing political ideals and (subsequently) right wing nationalism and the influence of European Fascist art forms.

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