England / UK: 'Lure of the Undergound', Alfred Leete, Underground Electric Railway Company, London, 1927

Alfred Ambrose Chew Leete (1882–1933) was a British graphic artist. Born at Thorpe Achurch, Northamptonshire, he studied at Kingsholme School, Weston-super-Mare, before moving to London in 1899 and taking a post as an artist with a printer. His career as a paid artist had begun in 1897 when the Daily Graphic accepted one of his drawings; later he contributed regularly to a number of magazines including Punch magazine, the Strand Magazine, Tatler, etc.

As a commercial artist he designed numerous posters and advertisements, especially in the 1910s and 1920s, for such brands as Rowntrees chocolates, Guinness and Bovril, and his series of advertisements for the Underground Electric Railways Company (the London Underground) were very well known; his work as a wartime propagandist includes the poster for which he is known above all, the Lord Kitchener poster design, which first appeared on the cover of the weekly magazine London Opinion on 5 September 1914.

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Pictures From History