Netherlands / China: A Dutch Merchant, thought to be Andreas Everardus van Braam Houckgeest, who served in the Dutch East India Company at Canton, 1756-1773. Porcelain figure by Tan Chitqua, Canton, c. 1770
The Dutch East India Company (VOC) was set up in 1602 to gain a foothold in the East Indies (Indonesia) for the Dutch in the lucrative spice trade, which until that point was dominated by the Portuguese.
It was a chartered company granted a monopoly by the Dutch government to carry out colonial activities in Asia, including establishing colonies in Ceylon (Sri Lanka) and India.
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